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Are Paid Backlinks Really Bad for Your Website?

High quality backlinks play an important role in SEO and there is no doubt that they do get a website ranked higher in search engine results. However, generating those backlinks takes a lot of time and effort which is why there is a thriving market for paid backlinks on websites like SEOClerks.

The purist white-hat SEO expert will tell you that links back to your website, that you have paid for, are the SEO equivalent of the work marketing of the devil, but are they really all that bad? After all, how else do you get your website to appear on the first page of Google?

There is no question that Google and the other search engines actively discourage people from buying backlinks or doing anything else to artificially elevate a website

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